Informative Speech on Teenage Suicide Essay - 663 Words

Look around at your peers in the school. How many of them wish they were dead? When 13.7% of males and 30.1% of females in 10th grade say they seriously consider committing suicide, we need think about what is wrong. What makes these 15 and 16 year olds that have so much of their life left to live want to die? 14% of teens said they tried to kill themselves. That’s like having 3 people in our class who have tried to commit suicide. The pressures of life at our age are difficult but they’re not so difficult that 4,135 teenagers a year should be killing themselves. The rate of teenage suicide has tripled since 1950, but why? nbsp;nbsp;nbsp;nbsp;nbsp;Is it because movies and video games have become more violent? Is it because they make†¦show more content†¦90% of suicidal teens said that their parents didn’t understand them. Is it the decreasing significance of the family in teenagers’ lives that is causing suicide rates to increase? Or is it because the increase of gun availability? In 2/3 teen suicides guns were used. Or is it because in today’s world there is more pressure to go to school and get good grades and be successful? There is no final answer for why the rate of teen suicide has tripled since 1950. You can’t pinpoint why teenagers now are deciding to commit suicide at a larger rate then in 1950. You can only speculate why but to know why the rate has increased you have to know who are the teens that are committing suicide? Who are the teens that are committing suicide? The majority of suicidal teens are said to be the teens with family history of suicide, mental illnesses, low self-esteem, abuse drugs and alcohol, are homosexual, and have unstable families. All those reason show teens that have added pressures and problems to their life, which would give them a reason to feel alone and depressed and ultimately want to end their life. 60% of teens that commit suicide are diagnosed with depression. 30-50% of teen suicides occur when the teen is under the influence of drugs or alcohol. But don’t be fooled it’s not just teens who people would call â€Å"troubled† its also can be teens who are would seem to have happy lives. Jeffrey Hunter was an A student who was the star of the basketball team. HeShow MoreRelatedPeer Pressure2910 Words   |  12 Pagesbe a welcome break from citing Mark Anthony s oft quoted, Friends, Romans, Countrymen... speech. A good debate topic does not necessarily need to be a political topic. It can be funny, informative, contemplative, social, economical - the categories are endless. Debate topics for students need to be chosen keeping in mind the maturity level and understanding that they may be expected to have about the speech topic at hand. Always make a shortlist of topics that will seem interesting to the targetRead MoreUnit 47 P33550 Words   |  11 Pagesdecentralisation of services and also the initiation of a superior role third sector (e.g. charities) and private health and social care providers. There is also a dislike of benefit dependency. This means that benefits are not encouraged, especially for teenage mothers. The coalition government recognised the work of The Marmot report into strategies for reducing health inequalities in England, from 2010. The final report, ‘Fair society Healthy lives’, was published in February 2010 with policy recommendationsRead MoreHow Does Media Affect Children11485 Words   |  46 Pageswith their children †¢ Teenage girls are most influenced in their spending by magazines Parents and the media †¢ Parents want to see more programmes on television about parenting, children and family issues †¢ Television and radio programmes and articles in magazines and newspapers on parenting, children and family issues are helpful to parents in their role of caring for children †¢ Soap operas and drama as well as factual programmes on parenting and children are informative and enlightening toRead More_x000C_Introduction to Statistics and Data Analysis355457 Words   |  1422 Pagesto do the following: 1. Decide whether existing information is adequate or whether additional information is required. 2. If necessary, collect more information in a reasonable and thoughtful way. 3. Summarize the available data in a useful and informative manner. 4 Chapter 1 ââ€"   The Role of Statistics and the Data Analysis Process 4. Analyze the available data. 5. Draw conclusions, make decisions, and assess the risk of an incorrect decision. People informally use these steps to make everydayRead MoreDeveloping Management Skills404131 Words   |  1617 Pagesmanagement textbook, it is important that you understand its distinctive learner-focused features especially the five-step learning model: Skill Assessment, Skill Learning, Skill Analysis, Skill Practice, and Skill Application. You’ll also find informative research on how much managers’ actions impact individual and organizational performance, and the characteristics of effective managers. †¢ Thoughtfully complete the Skill Assessment surveys in each chapter. These diagnostic tools are designed toRead MoreLogical Reasoning189930 Words   |  760 Pages and disemboweled other natives who resisted conquest. Many were hanged, some were burned alive. He chopped off the hands of thousands who were slow in producing the gold he wanted. Many Arawak Indians responded by committing a series of mass suicides. He shipped 500 Arawak Indians back on Europe as slaves, although 200 died on the voyage. He brought Western diseases which spread across North and South America, almost depopulating what is now California. He helped convince many people that

Music As A Psychological Force - 1840 Words

Music as a Psychological Force â€Å"Music is the literature of the heart; it commences where speech ends.† French writer Alphonse de Lamartine immaculately summarized society’s preconceptions and widely accepted notions about music. Music is often incorporated in daily life, fluctuating from being used as a tool to combat silence and boredom, to acting as a method of expression for emotions, and events. However, the power of music is monumental, and the idea that it is so greatly entwined with numerous aspects of life serves to make music a volatile authority, acting as either a weapon, or a cure. Because music has such influence upon perception, emotion, and the brain itself, it can be used as therapy, or used to completely dismember the†¦show more content†¦Additionally, music creates movement by triggering motor areas in the brain, thereby solidifying music’s presence in the brain. (Vinther) Music provides sensations similar to that of drugs, or sex, as the same sections of the b rain are stimulated. (Fick, Shilts) The sensations created are due to the influx of dopamine, along with the plasticity of the neurons itself. Composers have latched on to this knowledge, creating songs that specifically delay the musical pattern established in the very beginning, which in turn causes the dopamine neurons to remain â€Å"in suspense†. The very end result is a greater, more powerful emotional response. (Lehrer) Conclusions can be derived that music provides a sense of euphoria, thereby explaining why society views it in such a positive manner. It also leads into exactly why using music as therapy is an obvious solution, yet contributes justification for how devious and deleterious weaponizing music is. Because music generates a sense of exhilaration, using it to heal someone aligns flawlessly with society’s notions of music; in contrast, for the same reason, manipulating music to destroy one’s sanity goes against the very idea society holds dear. Music as therapy is an idea that makes complete sense in correspondence with society’s perception as music as an enjoyable activity. In regards to therapeutic treatment, music can be used in a capacious manner, with treatments

Identify features of yellow bird which indicates it is carribean free essay sample

Red Stripe Band that indicates it can be considered as Caribbean music The performing forces of Yellow Bird are a major factor of this piece being a part of Caribbean music. Steel pans are used throughout the piece and are traditionally made from oil barrels. The instruments used are made out of organic materials and they normally use the materials which are at hand. The higher pans can play many notes on one instrument, while the lower instruments might only play three notes. A wide range of percussion is used throughout the piece. There is a drum kit which includes use of the cymbal, hi-hat, lower tom-toms and bass drum. These instruments are all typical of Caribbean music. All of these timbres instantly signpost Caribbean music as they have very distinctive sounds. Another feature of this music which shows a Caribbean style is the structure which is very repetitive based on the Yellow Bird motif which is four bars long and reoccurring. We will write a custom essay sample on Identify features of yellow bird which indicates it is carribean or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page A second idea, based on repeated, syncopated, upward arpeggio-like gurus is also significant.Similar to other Caribbean music there is no contrast in key or much attempt to make any musical contrast. However there is use of some chromatics which creates a reggae atmosphere. There are recurring C sharps; chromatic lower auxiliary notes in the initial melody and F naturals in bars 8 and 9. When referring to melody there is a significant use of syncopation which is important in Caribbean music. In the second half of the A section, the melody is largely based on a repeated, syncopated rhythm.The melody features upward arpeggio figures like in bars 9 and 10 form a descending sequence, using intervals of thirds and fourths. A large leap at the end of every bar is created, the line dropping variously by a ninth, octave or seventh to the low E or D. The B section melody is triadic, using intervals of 3rd and ethos. It ends with a similar descending stepwise figure to that of the end of the A section. The melody is largely conjunct. These ascending and descending arpeggio like figures are frequent in this type of music and throughout the piece.There is a strong feeling of part of the Latin American Slaves rhythm throughout this piece. This rhythm, heard both in the lower drums, and in the melodic rhythm of the second half of A, consists of two dotted crotchets followed by a crotchet. The repeated Bass rhythm is the Hibernia rhythm of Cuban music, popular in the 19th century throughout Europe. Furthermore the syncopation in the melody possibly derive from those of Latin American music, Samba, and those found in the Caribbean Calypso.

The Many Benefits of ObamaCare Essay Example For Students

The Many Benefits of ObamaCare Essay President Barack Obama signed the Patient Protection and Affordable Care Act into law on March 20, 2010. Prior to this mandate, individuals with pre-existing conditions were often unable to attain health care coverage. Controversy surrounded health care reform long before the enactment of the Affordable Care Act. While President Clinton’s administration failed to overhaul our nation’s health care system in 1993 with the Health Security Act, the Affordable Care Act was the most sweeping national reform since President Lyndon Johnson’s Social Security Amendments Act created Medicare and Medicaid. Although this law has faced fierce opposition, the Affordable Care Act will help Americans lead healthier lifestyles, while increasing their financial stability. We will write a custom essay on The Many Benefits of ObamaCare specifically for you for only $16.38 $13.9/page Order now Under the Affordable Care Act, also known as ObamaCare, insurance companies are no longer allowed to discriminate against individuals with pre-existing health conditions. Uninsured children with pre-existing conditions, such as cancer or diabetes, are now able to access health insurance plans. Not only are insurance companies now unable to reject health insurance plans for children hampered with pre-existing conditions, it is no longer legal for insurers to deny coverage to adults based on their medical history. Before Congress had passed this law, insurance companies were able to charge different prices for health insurance based on the gender or health status of an individual. The Patient Protection and Affordable Care Act, as of 2014, made it possible for every citizen to achieve health coverage, regardless of any previous medical condition (WebMD). ObamaCare has also outlawed annual and lifetime limits that were often used by insurance companies as justification for. .3/09/23/not-affordable-care-act-avik-roy-editorials-debates/2858175/>. Substance Abuse Mental Health Services Administration. New National Strategy Paves Way for Reducing Suicide Deaths. Substances Abuse and Mental Health Services Administration, 10 Sept. 2012. Web. 16 Apr. 2014. aspx>. Walsh, Michael. U.S. Vets Commit Suicide at Alarming Rate: VA Study. NY Daily News. NY Daily News, 2 Feb. 2013. Web. 16 Apr. 2014. nydailynews.com/news/national/u-s-vets-commit-suicide-alarming-rate-study-article-1.1253900>. Walton, Alice G. Why More Americans Suffer From Mental Disorders Than Anyone Else. The Atlantic. Atlantic Media Company, 04 Oct. 2011. Web. 16 Apr. 2014. theatlantic.com/health/archive/2011/10/why-more-americans-suffer-from-mental-disorders-than-anyone-else/246035/#slide3>.

10 Directional-Sign Disasters

10 Directional-Sign Disasters 10 Directional-Sign Disasters 10 Directional-Sign Disasters By Mark Nichol Here’s a photo gallery of directional signs that should give visitors pause. Enclosing one or more words in quotation marks when the marks are not used in the context of quoting another person is widely believed to represent emphasis, but among careful writers, this technique represents skepticism or distancing oneself from the term, as if to say, â€Å"I didn’t come up with this idea; I’m just reporting it.† Therefore, the use here of scare quotes around not creates cognitive dissonance. The photographic subject looks like an entrance to me. But’s it’s â€Å"not.† Is the author of this message conflicted about the truth of the statement? And is the â€Å"front† door not really a front door? (Solution: Just underline handwritten words for emphasis, and your existential crisis will dissipate.) By the same token, how does one open a door â€Å"slowly†? Does one merely pretend to exercise caution? Does one ignite a slapstick routine by feigning a measured widening of the aperture in the doorway and then suddenly flinging the door open? When the president of the company is the victim of such a prank, is only the perpetrator culpable, or is the sign maker fired, too? (Solution: For job security, use italics.) Metropolitan State University certainly has its protocols down to an exact science, designating a special room where VIPs can be mugged. It might have been better, however, to set aside separate rooms for staff orientation and the reception so that the muggers have enough space to work in and nobody else gets hurt. Yes, that door is very close. You are certainly correct about that. Thanks for pointing it out for me. Is there another close door that I can use? That’s something you don’t see every day. Does Hoover Dam charge admission to view the restrooms from the exhibits? Private room? You know, it’s no problem, really I think I’ll just wait until I get home. Ladie, when you’re done taking a picture of the sign, would you mind stepping aside so I can get to the me’ns room? The typographical error of upon for open is forgivable, but the second sentence is problematic not just in construction (suggested revision: â€Å"IT staff needs access until keys are obtained†) but in what’s between the lines: â€Å"Until we do get the keys, which, thanks to this company’s byzantine requisition procedure should happen sometime in the next decade, help yourself to any of the expensive, vital electronic equipment located herein.† As I said earlier, I can wait. No, really, I’m good. (I can smell the stairway from here.) Irate customer: â€Å"Open if your game enough†? It’s you’re! You’re!! You’re!!! Sales associate at the counter, talking into the telephone: â€Å"Security to the front desk, please hurry!† These images are from the websites Apostrophe Abuse, the â€Å"Blog† of â€Å"Unnecessary† Quotation Marks, and Wordsplosion. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the General category, check our popular posts, or choose a related post below:12 Signs and Symbols You Should KnowBetween vs. In BetweenNeither... or?

That Is vs. Which Is

That Is vs. Which Is That Is vs. Which Is That Is vs. Which Is By Mark Nichol This generation, like every one before it and every one to follow, has the dubious pleasure of seeing evolution of language in action. The changes are obvious to careful writers, as they notice with distressingly increasing frequency the erosion of a distinction between words with similar but divergent meanings (for example, anxious versus eager) or a relaxing of a grammatical rule. One example of the latter that is near or at its tipping point (in this case, the point at which a grammatical error becomes so ubiquitous as to widely be deemed acceptable) is the distinction between restrictive and nonrestrictive, or essential and nonessential, clauses. Throughout the modern era, at least in American English, careful writers have honored a distinction between the use of â€Å"that is† and â€Å"which is† and, universally, the insertion or omission of punctuation to begin or bracket a subordinate clause. For example, the sentences â€Å"The dog that has a bone is well trained† and â€Å"The dog, which has a bone, is well trained† have distinct meanings signaled not only by the difference of a word but also the use of parenthetical punctuation in the latter sentence. For the sake of promoting unambiguous communication, such statements as â€Å"The dog which has a bone is well trained† is avoided (though such usage is common in British English). The phrase â€Å"that has a bone† in â€Å"The dog that has a bone is well trained† provides essential information: More than one dog is visible to the speaker or writer and the observer or reader, and the person making the statement is providing an additional detail to direct the other person to one dog in particular. By contrast, â€Å"The dog, which has a bone, is well trained† likely refers to a scenario in which only one dog is present. The sentence does not specify whether one or more other dogs are in the vicinity, because such information is irrelevant. The phrase â€Å"which has a bone† is providing additional, nonessential information to the base sentence â€Å"The dog is well trained.† Unfortunately, writers often fail to observe the distinction, and even more unfortunately, many of these writers are paid to write; their content is published online and in printed publications that many other people read, and many of these other people see the erroneous content, accept it (it’s published, after all, so it must be correct- right?), and consciously or unconsciously imitate it. Eventually, the tipping point is reached, and (for better or worse) wrong becomes right. A case in point, with not one but two identical grammatical violations: One writer said of two much-anticipated films, â€Å"Before giving us his upcoming Blade Runner sequel that’s shrouded in mystery, director Denis Villeneuve has the sci-fi movie Arrival that is getting incredible  word of mouth.† By including the phrases â€Å"that’s shrouded in mystery† and â€Å"that is getting incredible word of mouth†- with that in place of which and without parenthetical punctuation- the writer creates the impression that the phrases are essential. Evidently, more than one Blade Runner sequel is imminent, and one of them, directed by Denis Villeneuve, is shrouded in mystery. (Presumably, the other is not- or the others are not.) In addition, of two or more movies titled Arrival, one is getting incredible word of mouth. (Presumably, the other is not- or the others are not.) What the writer should have written is â€Å"Before giving us his upcoming Blade Runner sequel, which is shrouded in mystery, director Denis Villeneuve has the sci-fi movie Arrival, which is getting incredible  word of mouth.† This sentence describes two unique films, one of which is shrouded in mystery and one of which is getting incredible word of mouth. The phrases that provide those additional details are bracketed by commas to signal that the details are not necessary for one to understand the basic fact that two films directed by the same man are being released in sequence. (The additional information is potentially intriguing but not essential.) I’ve noticed the lack of distinction between essential and nonessential clauses more and more often over the years, not because I’m more observant than before but because the erosion is more common than it used to be. I know that such evolution is inevitable, but as with any change, one can accept the inevitability yet still resist it. More than that, it is the responsibility of all careful writers to do so. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Style category, check our popular posts, or choose a related post below:50 Idioms About Legs, Feet, and ToesDisappointed + PrepositionWhile vs. Whilst

Do you Believe in Feng Shui Essay Example | Topics and Well Written Essays - 1000 words

Do you Believe in Feng Shui - Essay Example This is thus harmful energy and brings bad luck and negative energy from the surroundings into a house facing a T-junction because a house that is facing such a junction is said to have all the negative energy coming in from the road directly into the house without any place for it to escape. If the house is very close to the road then the bad energy seeps in with immense force and is very aggressive. For the purpose of this paper, I interviewed my parents and they tend to believe in Feng Shui a great deal; they have placed objects in their home on the basis of the same because they believe it helps to secure a better present and bring in the maximum amount of positive energy. Superstitions of Feng Shui are believed by many people around the world and as per personal opinion, I do feel that it is true as I have seen my parents practicing it on a daily basis and it has helped to make the home a lighter and more positive place. Every object in the household emanates a certain form of e nergy; the area that one’s home is placed in has a surrounding environment filled with different forms of energy and in order to churn out the most amount of positivity, it is important to place the objects carefully. It may be regarded as a cultural superstition but is indeed very scientific because it talks about the positive and negative forces of the earth; Feng Shui helps in calming the home by directing all the positive vibes inside. Having superstitions is not detrimental in nature because they help people to be careful; Feng Shui is a very positive superstition and thus it is only beneficial to people that follow it as it helps to channel good vibes into one’s home and keep oneself in a better mood throughout the course of the day which is brought on by positive vibes. It is suggested that if people live in T-junction facing homes, then they should try and get some landscaping done around the house for the energy to dissolve into the surroundings and not focus completely on the home and the members present within. Another way by which the effect of the bad energy can be mitigated is to be living near a road with very less traffic. In order to improve the positive energy in the household, every possible open space in the house should be landscaped in order to minimize the sharpness of the energy; doors and windows should be covered with plants to give out more oxygen and reduce the level of pollutants from the road. Yet another cure is to place a Bagua mirror inside the house which is another superstition that will be discussed further. It is believed that Bagua mirrors protect a household and bring it good luck and positive energy according to Feng Shui, especially if the home is placed in a wrong area or faces an environment consisting of bad or negative energy. The mirrors should ideally be hung outside the house in order to repel or ward off any kind of bad luck or energy passing through the house. Buildings and homes that are placed n ear T-junctions should ideally include these mirrors in order to ward off the negative energy that approaches them. The origin of this particular superstition may be traced to the i-Ching or the Chinese Book of Changes said to have been created more than 200 years BCE.     

Obligations Essay Example | Topics and Well Written Essays - 1500 words

Obligations - Essay Example The specific performance of the task by the offerree is the objective indicating that the offerree has agreed to the terms of offer and acceptance. Therefore, it flows that there are three aspects to it, firstly, there is a valid offer flowing from the offeror to the offerree, secondly, the offeree accepts the offer by promise or conduct and thirdly, the object of consideration is fulfilled by the offerree. Therefore it could be logically analysed that the offer is an expression of willingness to contract on certain terms and the intention of the offerree, upon specific performance, becomes binding as soon as it is accepted by the person to whom it is intended. (Offer). In the above case, Aishah fulfilled the terms of the offer made by her father, Hasan, by attending all her seminars and also by graduating with a first class degree. By conduct she has accepted and fulfilled all the terms of the agreement. Thus her father is bound to pay her  £1000 and also give her a car as promised to her through a valid offer. This could be enforced by Aishah on her father, Hasan. There are several rules which govern offer and acceptance. In the first place, the communication of acceptance has to be communicated to the offeror by the offeree, or by any other person. Again, in case of non-acceptance, the fact should also be communicated to the offeror. In the leading case, Felthouse v.Bindley (1862) 142 ER 1037, it was held that silence was not tantamount to acceptance. The details of this case were that an uncle wrote to his nephew expressing his intentions to buy one of his horses. He wrote if he did not hear from the nephew, he would consider the horse as his (uncle) own. The nephew did not reply. The uncle though he had established ownership over the horse by implicit acceptance. However, later, the horse was sold through auction. The uncle sued the auctioneers, on the grounds that

Mary Whiton Calkins Essay Example for Free

Mary Whiton Calkins Essay In the early days of psychology there were few female psychologists who had any type of impact on the field of psychology. There was sex discrimination and it was a common belief that women were inferior to men. Mary Whiton Calkins was able to beat the odds and have a long lasting legacy in psychology. She is considered one of the pioneers in psychology and is credited with a major theoretical contribution of self-psychology, which was centered on the idea that all consciousness is personal. Calkins overcame discrimination from both students and scholars and succeeded in inventing a procedure that was historic; paired associate learning, which has become the standard method in cognitive research (Goodwin, 2008). Mary Whiton Calkins was born in Hartford, Connecticut in 1863. She was the oldest of five children; their parents encouraged their education, especially the study of languages and cultures (Furumoto, 1980). Calkins did graduate from high school in Newton Massachusetts and began Smith College in 1882 as a sophomore. Unfortunately, in 1883, her sisters illness and subsequent death caused her to decide to study Greek at home the following year. However Calkins returned to Smith College in 1884 as a senior, and graduated with a concentration in classics and philosophy in 1885. In 1887, after graduating from Smith College, she was hired to teach Greek at Wellesley College. She had been teaching for three years when she was offered she was offered a position teaching in the new area of psychology (Goodwin, 2008). In 1890 Wellesley finally offered Calkins the position, with the condition that she would study psychology for a year. There were very few psychology programs available at that time, and even fewer that would accept women applicants. This made it difficult for her to have the one year of study needed to teach the subject of psychology. During the following year Calkins also worked unofficially at the psychology laboratory at Clark University with Edmund Sanford. He also assisted Calkins in the creation of a psychology lab for Wellesley College, equipped with state of the art equipment. That psychology lab officially opened in 1891, the same year that Calkins began teaching psychology at Wellesley (Goodwin, 2008). After being invited to sit in on some of the lectures at Harvard, Calkins formally requested that she be allowed to sit in on these lectures. She decided to try to take classes at the Harvard Annex taught by Josiah Royce, a Harvard professor, because the Annex was not an official part of Harvard University. Royce, however, pushed her to try to attend regular Harvard classes because not all of his classes were available through the Annex. Charles Eliot, the president of Harvard, believed strongly that the two sexes should be educated separately. But it was not until the pressure applied to him from both James and Royce was combined with a petition from Calkins father and a letter from the president of Wellesley College that Eliot finally agreed in 1892. Calkins would be allowed to attend James and Royces seminars on psychology, but it was officially stated that she would not be a student of the University entitled to registration. (Furumoto, 1980). Calkins felt like she needed to do more graduate work. She continued teaching while simultaneously studying with J. Munsterberg until 1894 when she studied full-time for a year. At that time Munsterberg petitioned Harvard to admit Calkins as a Ph. D. candidate, but was refused. The Harvard psychology department held an informal examination of Calkins, which she passed in 1895. The same year, while at Harvard, Calkins presented her theses, where she completed a series of experimental studies on association. She developed a procedure known as paired-associate learning (Goodwin, 2008). Her subjects first studied stimulus-response pairs comprised of sequentially presented color patches and numbers, and then they tried to recall the umber responses when shown the color stimuli. Her results showed that recall was enhanced by each of the four factors: frequency, vividness, recency, and primacy. These four conditions could strengthen associations, and found that frequency was the most important. (Goodwin, 2008). Calkins then returned to Wellesley College where she continued to teach until her retirement in 1927. From about 1900, her publications became less research-oriented as she developed her major theoretical contribution to psychology, self-psychology. Calkins maintained that psychology could be the study of mental life, but that the central fact of psychology must be that all consciousness contains an element of the self (Goodwin, 2008). In 1900, Calkins published her first article on a system of psychology of the self, a topic which became her primary focus. Over the next thirty years, Calkins continued to present, develop, and defend her theory of self-psychology, gradually moving more towards philosophy and away from the psychological trend towards behaviorism. There is evidence that her primary interest was always philosophy rather than psychology. She was teaching psychology for almost a decade before another faculty member trained in psychology joined the philosophy department. (Furumoto, 1980). In 1905, Calkins became the first woman elected president of the American Psychological Association. As her interests shifted to philosophy, she became the first woman elected president of the other APA, the American Philosophical Association in 1918. All of her work in philosophy as well as psychology came to center around the importance of self. She used it as a way to reconcile competing theoretical schools of thought including structuralism and functionalism (Furumoto, 1980). She believed that self-psychology was a method of resolving disputes between structuralism, which analyzes consciousness in to its basic elements, and functionalism, which focuses on how consciousness serves to adapt the individual to the environment (Goodwin, 2008). Among her major contributions to psychology are the invention of the paired associate’s technique and her work in self based psychology. Calkins believed that the conscious self was the primary focus of psychology. Despite Mary Whiton Calkins contributions, Harvard maintains its refusal to grant the degree she earned and her influence on psychology is often overlooked by both scholars and students. She was passionate about her beliefs, even when Harvard was going to award her a PhD. from Radcliffe College; she refused to accept the degree because she did not agree with the â€Å"injustice of unequal treatment of the sexes based on the implicit assumption that there are inherent differences in their mentalities† (Furumoto, 1980). Mary Whiton Calkins was a pioneer in psychology. She was responsible for the creation of a method of memorization called the paired associate technique, founder of one of the early psychological laboratories in the United States, and creator of a system of self-psychology (Furumoto, 1980). Conclusion Mary Whiton Calkins was a prolific writer in both psychology and philosophy, publishing four books and over a hundred papers divided among the fields. In addition to being the first woman president of the American Psychological Association, Calkins also served as president of the American Philosophical Association in 1918. The topics Mary Whiton Calkins studied in psychology covered a wide range including dream research, animal consciousness, and memorization. In 1892 she presented a report on a dream study that she had worked on with Sanford at the first meeting of the APA. Thirteen years later she was elected president of that same organization. In 1895 she returned to Wellesley as an associate professor, and in 1898 she became a full professor, a position she held until she retired in 1927 (Furumoto, 1980). On February 26, 1930, Calkins died of inoperable cancer, one year after retiring from Wellesley as a Research Professor and turning over that department to Eleanor Gamble. Her teaching career spanned forty two years. She died with two honorary degrees, a doctor of letters from Columbia University and a doctor of laws from Smith College. However, she never received the degree that she worked for at Harvard. In 1927 a group of Harvard alumni petitioned the president of Harvard requesting that the university grant Calkins her Ph. D. , but they were denied (Furumoto, 1980).

Morals of The Milagro Beanfield War :: Milagro Beanfield War Essays

Morals of The Milagro Beanfield War The Milagro Beanfield War, written by John Nichols, demonstrates several themes on life. They range from the interactions of the rich and the poor to the hot arid farming climate in New Mexico. All of which have significant importances in this famous novel. Perhaps the most important theme that is represented in this novel is the idea that people should do what is wright no matter the consequences. People are constantly faced with the choice of right and wrong. What they choose not only effects themselves, but everyone else involved. That is why being true to yourself is being true to everyone. "If I am not for myself, who will be for me? Yet if I am for myself only, what am I?"(p. 1). This theme carries the plot throughout the book. Milagro is a small agricultural town located in the hot arid state of New Mexico. Joe Mondragon, a man of his mid 30's, provided for his wife and two kids. He was a farmer, but a farmer with no fields. During the 1935 Interstate Water Compact, much of the water was transferred to big-time farmer's fields, like Ladd Devine. This would not have been a problem except for the fact that Joe's field was located on the west side of Milagro and all of the water flowed to the southeast side. All of the people of Milagro were unhappy about this change, but no one would say or do anything that would oppose the Devines. One day, Joe had had enough and tapped into the water supply. He knew that watering his father's field would cause problems, but he didn't care. Day after day Joe worked in his fields, preparing them for harvest. People from all the town gathered each day to watch Joe work. While Joe worked on his fields, the Devines worked on a plan to get rid of him. They did not like the idea that Joe Mondragon, a simple farmer, had not conformed to their ways. The Devines involved several various people in order to get rid of Joe, but all of these people could not stop Joe from obeying his morals. Bernabe Montoya, the Milagro town sheriff, and Sheriff Kyril Montana, a government officer, were assigned the duty of arresting Joe. They worked hard and diligently to arrest him, but time after time, they failed.

Pride and Prejudice Essay

The concept of love is developed and endured throughout an healthy relationship in Jane Austen’s novel, Pride and Prejudice. She successfully incorporates different examples of marriage in nineteenth century and distinguishes the perfect marriage from the hopeless marriage. The definition of authentic love is caring for someone unconditionally. It means putting someone before yourself and not asking for anything in return. There are a variety of different examples of marriage in the novel, but Elizabeth, Jane, and Lydia’s marriages are the best examples of a perfect marriage, easily-influenced marriage ,and a hopeless marriage. It is emphasized that Elizabeth and Darcy will have the happiest marriage within the novel because of their commited relationship with each other. The perfect marriage between a man and a woman in the nineteenth century would probably be centered around Elizabeth and Darcy’s marriage. Elizabeth’s character was always honest to herself and especially to others. Her defiant attitude made her stand out from the rest of the women according to Darcy. Although Elizabeth did not love Darcy at first, her loved developed through the ups and downs of their relationship. Once Darcy figured out that he could not win the heart of Elizabeth by lying and being prideful, he started to change for the better good of their relationship. Elizabeth fell head over heels for Darcy and accepted his proposal, â€Å"The happiness which this reply produced, was such as he had probably never felt before; and he expressed himself on the occasion as sensibly and as warmly as a man violently in love can be supposed to do† (Austen 200). Once she realized that he had a change of heart and his affectionate love for her was unconditional, Elizabeth knew that her marriage with Darcy would be one to last for a life time in complete and utter happiness. Love at first sight is not authentic in some cases. It takes time to love one another to recognize each others flaws and weaknesses. The ability to overcome our flaws and problems with our significant other helps us to develop authentic love with our partner. Jane and Bingley’s relationship was not produced over time, yet they knew that they were soul mates after two dances at the ball. The reason why Bingley came into town was to find a wife; â€Å"It is a truth universally acknowledged, that a single man in possession of a good fortune, must be in want of a wife† (Austen 1). Their marriage and relationship will probably be amusing and entertaining in the beginning, but their marriage will sooner or later fall apart. Since they barely knew each others faults and weaknesses before they entered into marriage, their relationship might crumble because of the lack of stability each other has in their relationship. Jane and Bingley’s character are both described as innocent people in society. For example, Elizabeth describes Jane’s character as, â€Å"Affectation of candour is common enough— one meets with it everywhere. But to be candid without ostentation or design— to take the good of everybody’s character and make it still better, and say nothing of the bad— belongs to you alone† (Austen 29). Rather than making their own decisions, they usually obey the commands of others and depend on other people’s judgments. The main reason why many people elope rather than marry into a relationship is due to the fact that they want to make their relationship official as soon as possible. A rushed marriage will only cause more problems because it is partially due to get it over with, or to hide their relationship from the people that they love. Lydia and Wickham’s marriage was an elopement rather than a real marriage. Both characters acted upon their foolishness instead of their heart and mind. Lydia’s character was described as, â€Å"Her character will be fixed, and she will, at sixteen, be the most determined flirt that ever made herself and her family ridiculous. A flirt, too, in the worst and meanest degree of flirtation; without any attraction beyond youth and a tolerable person; and from the ignorance and emptiness of her mind, wholly unable to ward off any portion of that universal contempt which her rage for admiration will excite. In this danger Kitty is also comprehended. She will follow wherever Lydia leads. Vain, ignorant, idle, and absolutely uncontrolled! (Austen 156). Infatuation also played a huge part within Lydia’s relationship towards Wickham. He knew that he could easily sweep Lydia off her feet because she was the youngest and most immature one in the Bennet family. Wickham was self-indulgent in his plan to fancy Lydia. All Wickham ever wanted was money and pleasure, he did no care for Lydia as much due to his self-contempt. Since Wickham was in finnancial trouble with creditors, he made the foolish mistake of eloping with Lydia to get out of town. His decision proved that he did not care about Lydia’s reputation, but only himself’s. Although love may develop in a variety of ways, there should still be the distinction between infatuation and authentic love. Infatuation does not last as long as authentic love does, rather it sets a person up for heart breaks and instability. The elopement of Lydia and Wickham are the perfect example of infatuation because Lydia only loved Wickham for his devious ways of fancing her and Wickham only loved Lydia for her money and her being as an excuse to get out of town. Jane and Bingley’s marriage defined love, but not authentic love. They knew each other’s strengths and priorities, but they did not know each other’s flaws and weaknesses. Both Jane and Lydia’s marriage are the ones to be slightly less felicitous compared to Elizabeth’s marriage because they did not with hold the unconditional love that Darcy and Elizabeth had for each other. In order to have a healthy long-living marriage, both persons within the relationship need to know each other’s strengths and weaknesses, and are willing to help one overcome their flaws. The love they should have for each other should be based upon the love that Darcy has for Elizabeth. He put Elizabeth before himself and his problems in order to prove his devotion towards her. Austen made Elizabeth and Darcy’s relationship the ideal marriage in order to show society how a man and woman should love each other.

Leadership and Organizational Theory

â€Å"Human relations† is a broad terminology that refers to the interactions between people in all kinds of situations in which they seek, through mutual action, to achieve some purpose. Thus, it can be applied to two people seeking to develop a happy and productive life together. More so, human relations establish interactions within a social club, a business firm, a school, or to an entire government or even a whole society. According to Owens (2004), the social structure that regulates the human interactions that are the subject of human relations may be formal, clear, and readily apparent (for example, a government, a firm), or it may be informal, even diffuse, and therefore difficult to accurately describe (for example, the power structure of a group of prison inmates, the social system of a school faculty, or a neighborhood).As the world continues to change, work conditions, technology, and the people with whom individuals work have a dynamism about them that is unprece dented in our history. People are more likely today to work with more diversified peers than at any other time. Furthermore, their interactions at work are changing as well. This means that human relations will no longer entail employees in a bureaucratic organization. Instead, they are more likely to be part of a work team, and they are expected to work together to be successful in accomplishing tasks (DeCenzo & Silhanek, 2002).Beginning in the mid-1950s, increasing attention was devoted to efforts to better understand the relationships among (1) these characteristics of organizational structure, (2) the personality (and consequent â€Å"needs†) of individuals in the organization, and (3) behavior on the job (Owens, 2004). The struggle to develop understanding of human resources approaches to organizational behavior has led to the development of a number of theoretical views that can be helpful in clarifying issues confronting the leader.The organizational theory is as much about describing and reflecting what is going on in organizations as it is about finding ways to improve organizational behavior. It is as much descriptive as it is prescriptive. However, there is not one correct organizational structure that will apply to a particular situation. The workers or subordinates within the organization promote the impact on how the organization will be managed by its leader. Workers' ethics, skills, and maturity will affect their response to management initiatives.Since time immemorial, concepts of leadership, ideas about leadership, and leadership practices are the subject of much debate, writing, teaching, and learning. Many scholars sought the formula that could mold true leaders. According to James Kouzes (2003), leadership is not an easy subject to explain. The goal of thinking hard about leadership is not to produce great, or charismatic, or well-known leaders. The measure of leadership is not the quality of the head, not even the tone of his or he r voice. Outstanding leaders shine appear primarily because of their followers. Thus, in defining leadership, there are a lot who offered their acquired concept of what a leader should be or do. Brown (1954) defined leadership as:A collective function in the sense that it is the integrated synergized expression of a group's efforts; it is not the sum of individual dominance and contributions, it is their interrelationships. Ultimate authority and true sanction for leadership, where it is exercised, resides not in the individual, however dominant, but in the total situation and in the demands of the situation. It is the situation that creates the imperative, whereas the leader is able to make others aware of it, is able to make them willing to serve it, and is able to release collective capacities and emotional attitudes that may be related fruitfully to the solution of the group's problems; to that extent one is exercising leadership.On the other hand, Tom Peters and Nancy Austin, a uthors of the best-seller, A Passion for Excellence (1985) describe leadership in broader terms:Leadership means vision, cheerleading, enthusiasm, love, trust, verve, passion, obsession, consistency, the use of symbols, paying attention as illustrated by the content of one’s calendar, out-and-out drama (and the management thereof), creating heroes at all levels, coaching, effectively wandering around, and numerous other things. Leadership must be present at all levels of the organization. It depends on a million little things done with obsession, consistency, and care, but all of those million little things add up to nothing if the trust, vision, and basic belief are not there.With those definitions, we could delineate leadership as harnessing capabilities of your subordinates for them to reach their full potentials. Therefore, leaders should see to it that: are the followers reaching their potential? Are they learning and serving? Do they achieve the required results? Do the y change with grace? Do they know how to manage in times of conflict?With these questions, it is significant to point out the diverse natures of leadership. The social nature of leadership entails the interpersonal skills necessary to be effective in a variety of situations. The ethical nature of leadership involves the inherent power of a leadership position that, when exercised, should benefit the common good. Leadership is the means by which things get done in organizations. A manager can establish goals, strategize, relate to others, communicate, collect information, make decisions, plan, organize, monitor, and control; but without leadership, nothing happens. Thus, leadership clearly entails more than wielding power and exercising authority and is exhibited on different levels. At the individual level, for example, leadership involves mentoring, coaching, inspiring, and motivating (Kreitner & Kinicki, 2004).Corporate organizations in the 1980’s have been adopting and ins talling programs of organizational restructuring and re-engineering. Most of the programs are based on the principles and practices of a widely popular management strategy often called Total Quality Management, participative management or â€Å"the learning organization,† or some other vernacular title for a program of organizational structural and cultural change (Casey, 1999). These changes were then had been aptly devised in different corporate organizational and national settings that deals with organizational behavior. Theories of sharing the common fundamental aims of the reorganization and production of new sets of attitudes, beliefs, and behavior, most organizational change programs commonly aspires to develop on their corporate employees to enable increased productivity and profitability for the organization’s benefit as a whole:Pivotal among the new organizational cultural practices and values are the metaphors of â€Å"team† and â€Å"family.† Many companies, from manufacturing operations and supermarket chains, to hospitals and airline companies, promote themselves in the marketplace and to employees as caring, familial communities, inviting both employees and customers to â€Å"Come, join our family† through their involvement with the company. At first glance, such an invitation may seem a timely and welcome recognition of relational and affective dimensions of human life that â€Å"ought† to be promoted in workplaces historically ridden with industrial conflicts and divisions. Furthermore, team evokes references to cooperation and sharing of skill and labor toward the attainment of shared goals. Both family and team, are, in normative conditions, positive and generative social practices. Therefore, their deliberate installation as part of the new organizational culture fundamentally assumes their reasonable incontestability and universal attractiveness. (Casey, 1999).By leading into a culture of systemati c inquiry and skillful listening, leaders can strengthen the foundation of their organizations. Accomplishing this requires the shifting of culture wherein leaders should scrutinize how dysfunction shows up within them, their group, and their organizational culture and then seek a systems approach in dealing with these problems within the organization. Good leaders know when and to whom a particular task should be delegated (i.e., knowledge), they effectively communicate their expectations concerning a delegated task (i.e., behavior), and they check to see whether the task was accomplished in a satisfactory manner (i.e., criteria). Thus, a skill is knowing when to act, acting in an manner appropriate to the situation, and acting in such a way that it helps the leader accomplish team goals (Hughes, Ginneth & Curphy, 2001). In addition, good leaders also know when to institutionalize organizational change when they think that they need it to improve their company’s productivity .In this time and age, upcoming leaders face tougher challenges as the whole world braces from the rapid spread of information and technology. Apart from that, the expansion of the traditional businesses into venturing in e-commerce and globalization had kept leaders busy thinking of up-to-date business strategies, new competitors, new cultures, complex markets, political uncertainty, and huge logistical problems.As a process, leadership in all its stages requires application of organizational theory and human relations to determine the best possible leadership action. The knowledge and skill level of the duly-appointed leader directly and indirectly influence the short-and long-run goals of any organization. Interpersonal relationships significantly influence the possible alternatives that might be generated to solve a problem or to make a decision. The creative leader who possesses innate intelligence, resourcefulness, dominance, and self-sufficiency will be able to facilitate wha t the proper course of action should be.Organizations in the 21st century are realizing that if they are not quick to adapt to market and competitive changes and become responsive to their key customers, they will have more tendencies to fail. Indeed, the ultimate impact of the practice of leadership in the era of globalization is that leaders should somehow come at pace with the swiftly changing times. Being a global leader is not just a pursuit for self-improvement, but harnessing the energy of other people.   In the end, it is the global leaders who determine the roadmap, a mixture of traditional and modern concepts, which will guide both themselves and their organizations to new heights of international competitiveness.ReferencesBrown, J.A.C. (1954). The social psychology of industry. Baltimore, MD: Penguin Books, pp. 129–130.Casey, C. (1999) Come, join our family: discipline and integration in corporate organizational culture, Human Relations, 5 (2), 155–178.DeC enzo, David A. & Silhanek, Beth. (2002). Human relations: Personal and professional development (2nd ed.). Upper Saddle River, NJ: Prentice Hall PTR.Hughes, Richard L., Ginnett, Robert C., and Curphy, Gordon J. (2001). Leadership: enhancing the lessons Of experience. New York: The McGraw−Hill Companies.Kouzes, James. Everyone's business — leadership for today and tomorrow. The Leadership Challenge, 3rd ed. New York: John Wiley & Sons, Inc., 2003.Kreitner, Robert and   Kinicki, Angelo.(2004). Organizational behavior. New York: The McGraw−Hill Companies.Owens, Robert G. (2004). Organizational behavior in education: Adaptive leadership and school reform (8th ed.). NJ: Prentice-Hall – Pearson Education Company.Peters, Tom and Austin, Nancy K. (1985). A passion for excellence: the leadership difference. New York: Random House, Inc.

Free Essays on Movie Review I Am Sam

â€Å"I am Sam† is the story of mentally challenged Sam Dawson who is suddenly faced with raising his newborn daughter on his own after the mother leaves the two of them right outside of the hospital. Sam names the baby girl Lucy Diamond, after the Beatles’ song â€Å"Lucy in the Sky with Diamonds†. With the help of Annie, a wise and also watchful neighbor, and Sam’s circle of mentally challenged friends, his informal support network, Sam manages to raise Lucy. Everything goes well until Lucy reaches age 7 which is the level of Sam’s mental capacity. A series of unfortunate events makes a social worker become aware of the situation. She decides that Sam is an unfit father and that he cannot take care of Lucy any longer. The legal argument is that he won’t be an appropriate parent once Lucy is mentally older than him. Sam and his friends realize they need help to ensure Sam’s custody of Lucy and to fight the system. Rita Harrison takes the case free of charge but for completely selfish reasons. The moment she steps into the picture it becomes clear that the purpose of this movie is not only to show how a parent with a disability is caught in the legal and social service systems. There is more to it. The movie raises some serious questions that should be of concern for everyone in our society. What defines a ‘good’ parent? Is it the amount of intellectual maturity displayed or the level of love given? Does being a competent parent have anything to do with money? And isn’t raising a child a challenge for everyone? Director Jessie Nelson wants to make the audience think. She indicates that everyone is damaged in one way or another. Sam may be severely disabled but he is not the only one with a problem. There is his neighbor Annie for example, who hasn’t left her house in years. Or his self-absorbed lawyer Rita who is not even able to spend time with her son. Rita works way too hard to support her shallow, cold and mate... Free Essays on Movie Review 'I Am Sam' Free Essays on Movie Review 'I Am Sam' â€Å"I am Sam† is the story of mentally challenged Sam Dawson who is suddenly faced with raising his newborn daughter on his own after the mother leaves the two of them right outside of the hospital. Sam names the baby girl Lucy Diamond, after the Beatles’ song â€Å"Lucy in the Sky with Diamonds†. With the help of Annie, a wise and also watchful neighbor, and Sam’s circle of mentally challenged friends, his informal support network, Sam manages to raise Lucy. Everything goes well until Lucy reaches age 7 which is the level of Sam’s mental capacity. A series of unfortunate events makes a social worker become aware of the situation. She decides that Sam is an unfit father and that he cannot take care of Lucy any longer. The legal argument is that he won’t be an appropriate parent once Lucy is mentally older than him. Sam and his friends realize they need help to ensure Sam’s custody of Lucy and to fight the system. Rita Harrison takes the case free of charge but for completely selfish reasons. The moment she steps into the picture it becomes clear that the purpose of this movie is not only to show how a parent with a disability is caught in the legal and social service systems. There is more to it. The movie raises some serious questions that should be of concern for everyone in our society. What defines a ‘good’ parent? Is it the amount of intellectual maturity displayed or the level of love given? Does being a competent parent have anything to do with money? And isn’t raising a child a challenge for everyone? Director Jessie Nelson wants to make the audience think. She indicates that everyone is damaged in one way or another. Sam may be severely disabled but he is not the only one with a problem. There is his neighbor Annie for example, who hasn’t left her house in years. Or his self-absorbed lawyer Rita who is not even able to spend time with her son. Rita works way too hard to support her shallow, cold and mate...

What Javascript Cannot Do

What Javascript Cannot Do While there are a great many things that JavaScript can be used to enhance your web pages and improve your visitors experience with your site, there are also a few things that JavaScript cant do. Some of these limitations are due to the fact that the script is running in the browser window and therefore cannot access the server while others are as a result of security that is in place to stop web pages from being able to tamper with your computer. There is no way to work around these limitations and anyone who claims to be able to perform any of the following tasks using JavaScript has not considered all of the aspects of whatever it is that they are trying to do. It Cannot Write to Files on the Server Without the Help of a Server-Side Script Using Ajax, JavaScript can send a request to the server. This request can read a file in XML or plain text format but it cannot write to a file unless the file called on the server actually runs as a script to do the file write for you. JavaScript cannot access databases unless you use Ajax and have a server-side script to perform the database accesses for you. It Cannot Read From or Write to Files in the Client Even though JavaScript is running on the client computer (the one where the web page is being viewed) it is not allowed to access anything outside of the web page itself. This is done for reasons of security since otherwise a web page would be able to update your computer to install who knows what. The only exception to this are files called cookies which are small text files that JavaScript can write to and read from. The browser restricts access to cookies so that a given web page can only access cookies created by the same site. JavaScript cannot close a window if it didnt open it. Again this is for security reasons. It Cannot Access Web Pages Hosted on Another Domain Even though web pages from different domains can be displayed at the same time, either in separate browser windows or in separate frames within the same browser window, the JavaScript running on a web page belonging to one domain cannot access any information about a web page from a different domain. This helps to ensure that private information about you that may be known to the owners of one domain is not shared with other domains whose web pages you may have open concurrently. The only way to access files from another domain is to do an Ajax call to your server and have a server side script access the other domain. It Cannot Protect Your Page Source or Images Any images on your web page are downloaded separately to the computer displaying the web page so the person viewing the page already has a copy of all of the images by the time they view the page. The same is true of the actual HTML source of the web page. The web page needs to be able to decrypt any web page that is encrypted in order to be able to display it. While an encrypted web page may require JavaScript to be enabled in order for the page to be able to be decrypted in order for it to be able to be displayed by the web browser, once the page has been decrypted anyone who knows how can easily save the decrypted copy of the page source.

Water Safety and Its Guidelines Essay Example | Topics and Well Written Essays - 750 words

Water Safety and Its Guidelines - Essay Example According to the recent statistical information of the United States of America, it has come under observation that there are several reasons and grounds for the accidental and unintentional deaths in the U.S. and amongst them drowning or submerging in water is one of the crucial, major, and substantial causes. The contemporary data also presents the evidence that the proportion of human life loss and injury due to drowning comes in the ranking chart as a principal and leading cause. This trend has come under surveillance particularly amongst the young children of less than fifteen years in age (Barraclough, 2007). Therefore, it becomes an important factor and aspect to educate the visitors and the general populace about water safety. One of the most effective ways of spreading and promoting the theme and moral of water safety is the commencement of projects and programs on the community level. The community-based programs come under functioning and demonstration in parks, health fai rs, classrooms, and many other places (Pancella, 2005). These projects and community programs are even in alliance and joint ventures with companies on a district or provincial level. Such programs play a vital and imperative role in creating awareness, familiarity, learning, and education on water safety for the entire community. It not only benefits the denizens of the community, rather, it also facilitates the local businesses, as well as they, do get the opportunity to market them and create their brand name (Barraclough, 2007). As the programs and projects are held in association and affiliation with the local coast guard companies, it helps in better understanding the local culture, customs, way of living and their perceptions about the residents of that place, and alleviates and eradicates the cultural barriers (Pancella, 2005). The projects and programs involve activities and online games for the children and the people that include ‘life jacket loaner program’, ‘floatation citations’, ‘demonstration of water safety practices’, ‘safe boating’, ‘water safety adventures’ and many more (Pancella, 2005). Other means of fun, entertainment and educational activities that emphasize and highlight the significance of water safety incorporate contests and endow with rewards or gifts, posters, coloring books, t-shirts, coupons and discounts, and many others (Barraclough, 2007). Programs and projects commenced at health fairs prove and authenticate to be an influential, dominant, and persuading factor in the learning of water safety tips and guidelines. As people are always concerned about their health, therefore the ratio of people visiting the health fairs tends to be relatively high. In addition, the health-fairs underline and focus on entertainment activities and promote the learning process with real-life examples, rather than just providing the written piece of information in the form of long h andouts; therefore, they attract and motivate the young people to be a part of it (Pancella, 2005).  

Mark and his Attacking Janet Essay Example | Topics and Well Written Essays - 500 words

Mark and his Attacking Janet - Essay Example For Mark, there are several laws that can be used to give advice to him. As by law, he can remain silent and not disclose his whereabouts during the night Janet was attacked. Silence is instructed by Criminal Procedure and Investigations Act 1996 and CJPOA 1994 s.34 and 37. The right to silence is given to Mark, through this law. The Right to Silence indicates that the accused does not have to answer questions during trial and hearing or before it in order to avoid self-incrimination.As by law, he can remain silent and not disclose his whereabouts during the night Janet was attacked. Silence is instructed by Criminal Procedure and Investigations Act 1996 and CJPOA 1994 s.34 and 37. The right to silence is given to Mark, through this law. The Right to Silence indicates that the accused does not have to answer questions during trial and hearing or before it in order to avoid self-incrimination. â€Å"[†¦] it is not the compulsion to answer questions which creates the breach of Art. 6, but the subsequent use of the evidence so obtained. In any event, for the most part, a suspect cannot be prosecuted for refusing to answer questions.† (KeyZone, Public Law). â€Å"(d) to examine or have examined witnesses against him and to obtain the attendance and examination of witnesses on his behalf under the same conditions as witnesses against him† (European Convention on Human Rights) This means that Mark has the right to cross-examine the witnesses that are testifying against him for the attack on Janet.

Whole Food in Texas Essay Example | Topics and Well Written Essays - 500 words

Whole Food in Texas - Essay Example His acquisition strategy regarding independent small food stores and groceries helped him to uplift the company to be the nation’s one of the largest health food stores. The company aimed not only at the product quality but also the betterment of the employees, customers, shareholders, and the environment. They largely focused on social service activities such as sponsorship of several charitable foundations, and low interest loan program for local farmers in addition with the economic development operations. In order to meet the customer satisfaction, the firm expanded its prepared food section and added a restaurant area; it influenced the customers to spend more. The company had given comparatively good salary and incentives to the employees considering them as team members rather than employees. That was the real secret behind the success of the company. The CEO received only $1 per year in salary whereas the company executives were earning 19 times the average annual sala ry of full time team members. It shows his higher concern toward the success of the company. Wild Oats Markets is a Colorado based food company founded by Gilliland Elizabeth Cook in 1987. The company’s main growth strategy was new store developments and acquisitions. By this concept, they could acquire ranges of business ventures such as natural food stores and farmers markets.

Effects Of Kyoto Protocol Economics Essay

Effects Of Kyoto Protocol Economics Essay the United Nations Framework Convention on Climate Change is the apex body, under whose supervision Kyoto protocol was developed. It is an agreement between many countries, which signed it and committed for reduction in green house gas. The process started with negotiations between many countries in the early December of 1997 in  Kyoto, Japan and with Russias ratification, it came in to force on the 16th February of 2005. The delay was because of Kyoto required at least 55 parties to ratify it and the total of those counties emissions to be at least 55% of global greenhouse gas emission. Some of the highlights of the Kyoto protocol are: A total of 191 states have signed and ratified  the protocol as on September 2011 The United States of America has signed the protocol but has not ratified it. Developed countries have binding target on emission reduction. Developing countries do not have binding target for emission targets. The protocol allows the member counties of emissions trading to meet their target. Economic Impacts of the  Protocol One of the key issues with the Protocol is its economic impact on member nations. Some critics emphasize that Developed nations are the one who will be affected negatively most. One of the major speculations is that developed nations who have ratified the treaty, will have to invest more in newer technologies and procedures to reduce their emissions. It is also more obvious that developed countries need to incur more cost in enforcing stricter emission norms. There is also possibility of an increase in the consumer price index because the companies will pass one the extra cost incurred in clean mechanism technology to consumer. As the base year for fixing target is 1990, the countries, which have developed most after 1990, will suffer most and the countries that have slump after 1990 are at advantage. This effect can be evident on the fact that US has not ratified the treaty as it has grown considerably after 1990 and if it ratifies the treaty then it has to cut almost 30% emission costing around $100 per ton The European union at large is at advantage because there was slump in western Europe and Russia after 1990. It is evident from the fact that it needs only $5 per ton for emission reduction target to be met. The provisions of emission trading provided the developing countries a way to cash in on their reduced emission credits. Kyoto Protocol in the context of India A Macroeconomic Overview The impact of kyoto protocol may be direct in case of developed countries but has it has indirect impact on developing countries The protocol does not make it binding on the developing countries to reduce their emission and it does not provide any reduction targets for them till. India coming under the scope of developing country has been affected by the indirect impact. The protocol has played a significant role in the reshaping overall Indian economy. The protocol has its effect on many macroeconomic parameters of India. If we take in to account the GDP of India, some of the major factors linked to kyoto protocol that have affected the GDP of India are Investment Impact Trade Impact Flexibility Mechanisms Impact Emissions Trading Joint Implementation Clean Development Mechanism Fig-1 (Factors affecting the GDP of India in the context of Kyoto Protocol) We will be limiting our discussion to the impact of 2 major factors arising out of kyoto protocol that is investment and trade on the Indian GDP. Investment Trade Impact on GDP Fig-2 (Investment Impact and GDP of India) The Investment impact can be summarised by the chart below. Kyoto protocol induces emission restrictions on the developed nations. The manufacturing industry especially the emission insensitive industries in the developed nations are the worst sufferers. Because of this restriction, these industries need to invest more capital in technology and other aspect to reduce the emission. This in turn increases the cost of production, which makes the ROI low. The low ROI (return on investment) in these developed nations makes the investment to shift to developing countries, which affects the GDP to rise. India as an important developing country has benefited from this effect. SL NO YEAR FDI-US$ (MILLION) EXPORTS IN CRORES GDP US$(BILLION) 1 2000-01 2,463 278126 492.4 2 2001-02 4,065 290757 522.8 3 2002-03 2,705 355556 617.6 4 2003-04 2,188 417425 721.6 5 2004-05 3,219 569051 834.2 6 2005-06 5,540 712087 949.1 7 2006-07 12,492 904872 1238.7 8 2007-08 24,575 1018907 1224.1 9 2008-09 31,396 1328765 1361.1 10 2009-10 25,834 1300034 1684.3 11 2010-11 19,427 1747500 1848.0 12 2011-12 26,192 Table: 1- (DIPPS Financial Year-Wise FDI Equity Inflows GDP date from World bank) With a close look at the Table -1 we can see that from the year 2005 onwards there was a sudden increase in the foreign direct investment. In the year 2005, it stood at $3129 million and from the year 2006 onwards, there was high growth in the foreign direct investment on an yoy basis. The FDI reached a peak in the year 2009 at $31396 million. The decrease in the FDI in 2011 was due to other economic factors. One of the major factors affecting the increase in FDI was kyoto protocol. As the FDI started to increase from the year 2005 onwards the GDP of india also saw a tremendous growth, it increased from $834.2 billion in the year 2005 to $1848 billion in the year 2011. Fig-3 (Trade Impact and GDP of India) As can be seen in the Fig-3 the other major impact was the trade impact, when the cost production has increased in developing countries, the import of goods from developing countries becomes less competitive. This in contrast increases the competitiveness of the exporter in the developing countries. When the export form developing countries increase, giving appositive push to the trade it creates a demand surge. Because of this, increases in demand of good, producers of goods increase the production. Moreover, increase in the production of goods increase the GDP. This can be also deduced from the Table-1, where it is evident that from 2005 onwards there was a stiff increase in the Indian export from 712087 crores to 1747500 crores in 2011. As the Export has increased this gave rise to an increase in the demand, which in turn made the supply to increase. With an increase in the supply, the GDP of India has rose from $834.2 billion in 2005 to $ 1848.0 billion in the year 2011. Conclusion Despite having no emission targets under the kyoto protocol India will benefit from the emission reduction compulsion of developed nations. The effect is because of trade and investment linkage with the Developed nations. India has immensely benefited from this due to a surge in its exports and increase in the FDI. The cumulative effect of these two factors has been positive on the GDP of india, which rose steeply from 2005 onwards. India played and major role in the extension of the kyoto after Jan 1 2013, before the new commitment period comes in to effect from 2020. Although the new extended kyoto does not impose any binding emission reduction targets on india, it has decided to reduce the emission intensity by 20 to 25% of the 2005 level within the year 2020.

Comparing A Cage of butterflies to Mission to mars Essays -- essays re

Science fiction produces a "what if" element that asks a question and prophesises the future. There are many texts, which presents the reader or viewer with a particular way of science fiction. The two texts, "A cage of butterflies" by Brain Caswell and "Mission to Mars" by Brian de Palmer, both of which conform to science fiction. The technology used in "A cage of butterflies" is of extremely high standard and produces a theme that prophesises about experimentation and mutations occurring on humans. The theme in "Mission to Mars" is about discovery, communication and reaching out to other life forms. In "A cage of butterflies", the research laboratory in NSW is covertly set, as what they are doing is illegal. The extremely tight security of the laboratory gives the reader a feeling that the research lab is like a prison or a zoo. This impression is also supported by the place where the babies are kept under tight surveillance and the way that they are being monitored through a glass window. The environment the think tanks occupy is more like a home than a lab, because they aren't aware of what is happening, so they refer to the place as the "Farm". The characters in "A cage of butterflies" are intelligent heroes. The "think tank" are a bunch of kids with an I.Q. well above 150. Mikki and Greg are the main characters, both born with natural leadership and who love each other. The babi...

University Museum Case Analysis

Thomas Molteni MGMT 587 02/07/2013 University Art Museum Case Analysis I. Summary of Facts The Art museum is a classical building housing the art collection of a university. The building endowment was given to the university by an alumnus around 1912. (81) The wealthy son of the university's first president served as the museum's unpaid director until his death. During his service he brought a few additional collections to the museum. (81) While serving as unpaid director, none of the collections was ever shown to anybody except a few members of the university's art history faculty.After the founders death, the university handed off the position to amateur enthusiast Miss Kirkoff. Miss KIrkoff cataloged the collections and pursued new gifts. (82)The museum was remodeled to include an auditorium, library, and classrooms. September 1981 directorship is passed on. The New director attempts to make the museum a community resource, but it becomes too popular. (82) Classes and exhibitions lose interest with the students, and the Pd. D. is let go after three years of service. II. Statement of the Problem The university's problems spur from their lack of management and authority.The museum is not flourishing with the school as well as it has in the past, and the direction of the university is being questioned. III. Causes of the problem The museum gained notoriety during its use as an academic resource, but the later director wanted it to be a community resource. The building was designed by Miss Kirkoff to aid academia in their pursuit of knowledge; therefor, it failed to support the university and the public. The museum expects to hire a director and allow them to mold the museum in any way they see fit.The university needs to identify the direction they want the museum to head in and create guidelines for a director to fallow. IV. Possible Solutions Possible solutions for the museum include: forming a more cohesive board to decide the future direction of the museum, hire new manager who can get the job done, or allow the students to decide the future of the establishment. The current art history board is made up of staff who have built up a snobby and stubborn attitude, and without cohesion they will never agree.Hiring a new director is a possible solution but the university must form guidelines to aid the manager. The students having a voice in the situation is a great decision or a horrible decision depending on their involvement and understanding. V. Solution and Its Implementation To properly organize and manage the museum, an intelligent and modest group of enthusiast must decide direction of the establishment. The stubbornness built up by the current staff is disabling any productive movement.Once the group is formed they will brainstorm the future of the program and find balance between the public and exclusive. The decision and agreement will then trigger the search for possible management directors whom aligns with the university goal s. VI. Justification Implementing the board will work because it contains the same passion and elements which brought the museum to its present glory. Miss Kirkoff intended for the museum to be a resource but maintain its position as a part of the university. With the help of bright minds and focus, the museum should be able to realign with the goals of the past.

Overpopulation destroying the environment Essay

â€Å"The destruction of the natural world we see across the globe today is ‘fallout’ from the human population explosion that has occurred over the course of the last 50 years. The world is at a critical juncture. While birth rates have fallen in many countries and regions, demographic momentum means we are now adding a record number of people to the world’s population every year. At current birth rates the population of the world will double in the next 50 years. If that happens, countless creatures already pushed to the edge, may pass into extinction. † The new century is marked by alarming environmental threats such water shortages, soil exhaustion, loss of forests, air and water pollution in many parts of the world. The challenge to developed countries is to raise the people’s standard of living without sacrificing the environment. Most developed economies currently consume resources much faster than they can regenerate. This is caused by rapid population growth. The bigger the population is, the bigger the demand for food and water. It was also noted that the more populous the place is, the more waste is produced. The exponential growth in the earth’s population as well as the associated developments resulted in the overcrowding of vulnerable areas thus the occurrence of extreme natural disasters. In many countries the number of births is more than the number of deaths causing overpopulation. Environment is getting worse in the last decade over 12 million people each year were killed due to unclean water and nearly 3 million were killed due to air pollution. Heavy metals and other contaminants also cause widespread health problems. According to studies conducted by the UN Food and Agriculture Organization, the food supplies produced are no longer enough to meet the need in 64 countries. Population pressures have degraded some 2 billion hectares of arable land — an area the size of Canada and the U. S. The supply of freshwater is finite, but demand is soaring as population grows. By 2025, when world population is projected to be 8 billion, 48 countries containing 3 billion people will face shortages. Currently, 434 million people face either water stress or scarcity. Depending on future rates of population growth, between 2. 6 billion and 3. billion people may be living in either water-scarce or water-stressed conditions by 2025. For tens of millions of people in the Middle East and in much of Africa today, the lack of available fresh water is a chronic concern that is growing more acute and more widespread. The problem is worse than it often appears on the ground, because much of the fresh water now used in water-scarce regions comes from deep aquifers that are not being refreshed by the natural water cycle. In most of the countries where water shortage is severe and worsening, high rates of population growth exacerbate the declining availability of renewable fresh water. While 25 countries currently experience either water stress or scarcity, between 36 and 40 countries are projected to face similar conditions by 2025 Ocean fisheries are being overexploited, and fish catches are down due to high population densities and urban development. Nearly half of the world’s original forest cover has been lost, and each year another 16 million hectares are cut, bulldozed, or burned. Forests provide over US$400 billion to the world economy annually and are vital to maintaining healthy ecosystems. Yet, current demand for forest products may exceed the limit of sustainable consumption by 25%. Human activities are pushing many thousands of plant and animal species into extinction. Two of every three species is estimated to be in decline. The earth’s surface is warming due to greenhouse gas emissions, largely from burning fossil fuels. If the global temperature rises as projected, sea levels would rise by several meters, causing widespread flooding as seen in the last few years in different parts of the world especially Asia. Global warming also could cause droughts and disrupt agriculture. How people preserve or abuse the environment could largely determine whether living standards improve or deteriorate. Growing human numbers, urban expansion, and resource exploitation do not bode well for the future. Without practicing sustainable development, humanity faces a deteriorating environment and may even invite ecological disaster. Many steps toward sustainability can be taken today. These include: using energy more efficiently, managing cities better, phasing out subsidies that encourage waste but the best way to sustainability is to stabilize the population. Environmentalists and economists increasingly agree that efforts to protect the environment and to achieve better living standards can be closely linked and are mutually reinforcing. Slowing the increase in population, especially in the face of rising per capita demand for natural resources, can take pressure off the environment and buy time to improve living standards on a sustainable basis. Changes in population size, age, and distribution affect issues ranging from food security to climate change. Population variables interact with consumption patterns, technologies, and political and economic structures to influence environmental change. This interaction helps explain why environmental conditions can deteriorate even as the growth of population slows. Despite slowing growth, world population still gains nearly 80 million people each year, parceling land, fresh water, and other finite resources among more people. A new Germany is added annually, a new Los Angeles monthly. How this increase in population size affects specific environmental problems is impossible to say precisely. Too many factors interact, and much depends on the time frame under consideration. Obviously, trends such as the loss of half of the planet’s forests, the depletion of most of its major fisheries, and the alteration of its atmosphere and climate are closely related to the fact that human population expanded from mere millions in prehistoric times to nearly 6 billion today. There is an urgent call today to stabilize population in order to make sure that the generation after us will have enough to sustain them. We need to do everything in our power to conserve energy and resources. Overpopulation has a tremendous environmental impact caused by high consumption levels, environmental destruction, and poverty.

Giordano Essays

Giordano Essays Giordano Paper Giordano Paper style, fabrics, etc. ) Excellence in service: continual commitment to providing excellent customer service and response. This is the result of integration of the corporate philosophy and leadership, service orientation of supporting functions like human resource policies (e. g. , selection, training and remuneration of frontline staff) and information systems, and performance monitoring (e. . , regular evaluations of service standards at store level and mystery shopping) Good site selection: Giordano’s location strategy provides a competitive advantage because of its direct impact on ability to generate high volume customer traffic while keeping low margins. Staff personnel: its sales staff is dedicated, ever-smiling, well-mannered and helpful Excellence in marketing and branding: strong positioning, brand equity for excellent service and ability to deliver â€Å"value-for-money†, consistent execution of advertising and promotion to strengthen brand image. Stylish: in order to meet the consumer’s desire for trendier fashion , Giordano has constantly work hard to come out with design that is stylish and fashionable in order to attract the consumer and meet the demand of the market A tightly controlled menu: It mainly focuses on a few items whose demand and desirability can be closely monitored. {text:bookmark-start} POPs-Points of Parity {text:bookmark-end} Giordano current positioning is value-for-money which sells its apparels and merchandise at low priced and affordable price, however this pricing strategies is just good enough only to attract customer there is not much of unique selling point as there a lot of competition from many other brands such as Baleno and Bossini, as well as ‘brand less’ clothes shops that operate in the retail market. These shops are able to provide similar kind of goods at relatively comparable prices and therefore, consumers may go to the other shops as well. Hence, Giordano may not be able to attract as much consumer as they wished. However, fashion trends are always changing, hence, it would still be sustainable for the company if Giordano has constantly make effort such as hiring great designer to come out with fashionable design that changes with different season so to cater to the consumer’s demand of trendier apparel. Giordano has not forgetting putting good communication channel between the company and its consumer such as constantly updates its consumer on the latest promotions and events that the company is going to held. In order to maintain the communicability between the parties. Giordano has made much effort on advertising and creating brand awareness through various media and channel. Giordano knows the power of Internet well as what normally companies do. Giordano also advertise its product on its corporate website so to make it easier for consumers to access its company information easily with just a click on the mouse, consumers are able to find out the information they looking for. This helps to bring the consumer closer and save the consumer time as could have found out what is the latest promotion or product the company is offering even before they make their trip to its outlets As mention above, Giordano offered a wide range of product for different of group of customer, it operates under the brands of â€Å"Giordano†, â€Å"Giordano Concepts†, â€Å"Giordano Junior† and â€Å"Giordano Ladies†. So to cater to different group. Giordano sell those common apparel for unisex at a affordable price, it show the feasibility of the company to sell those trendy casual apparel to attract lower class consumer yet make profit for the company. On the other hand, Giordano concepts sell more expensive apparels to those who afford to pay more, this mainly targeted at business group. Giordano kids will be targeting at small kid while the Giordano ladies is selling only the ladies wear. However, other company such as TOPSHOP and ZARA already have this similar business concept to target at different consumer group, it show that this kind concept is easily imitate by other company and therefore facing more competition. {text:bookmark-start} PODS-Points of Difference {text:bookmark-end} The primary source of differentiation comes from Giordano’s commitment to quality, in terms of the products it sells and the service it provides to customers. This can be illustrated by its dedication to training and motivating its front-line staff as well as its no-questions asked return policy. And to ensure that every store and individual employee provided excellent customer service, performance evaluations were conducted frequently at the store level, as well as for individual employees. The service standard of each store was evaluated twice every month, while individual employees were evaluated once every two months. Internal competitions were designed to motivate employees and store teams to do their best in serving customers. Every month, Giordano awarded the ‘Service Star’ to individual employees, based on nominations provided by shoppers. In addition, every Giordano store was evaluated every month by mystery shoppers. Based on the combined results of these evaluations, the ‘Best Service Shop’ award was given to the top shop. This motivates employee to give their best when serving customer Giordano has a unique model in retailing across the world, as it owns and operates most of its stores and only works on the franchising route if the potential partner matches the same passion as Giordano’s vision, mission, values, brand and culture. This helps it to inculcate our values upon all employees and directly to the customer,† continues Chugani. â€Å"It also helps it to maintain standards and consistency across the stores and operations. Most international brands have appointed different distributors and franchisees in each country and at times this has led to different modes of practice and inconsistencies in service, policies, price and merchandise. † Giordano assembles fully integrated pr ogrammes to create, communicate deliver values for the customers. Giordano sees itself as being more than just a retailer of casual apparel. It was able to successfully incorporate customer service as part of its product. Besides its brand name, logo, style and quality, excellent service has become part of the tangible products sold at Giordano stores. Customers have come to associate service excellence as an integral component of Giordano’s merchandise. Giordano is able to provide a high level of customer service through a concerted effort, which involved every employee of the company. Giordano set its outlet in very accessible which make it more convenience for the consumer to shop. and it position itself as value-for-money which sell it products at a affordable price which is good in quality yet trendy, there are occasionally sales promotion to attract more market share. The company emphasizes on â€Å"Simplicity and speed of operations†. Giordano maintains a flat organizational structure and this facilitates easy communication between people within the organization, helps to make speedy decision and to manage projects efficiently. For example, Giordano has around 17 core items and there are not more than 100 items in their shops. Focus makes Giordano’s shops more manageable that keeps the stores as simple as possible and better inventory management is possible. One of the Giordano’s key success factors is Excellence in design and service which comes from the integration of many activities in the value chain; it involves intangible elements such as organizational culture; and it does not reside in any particular individual. Thus, it is more difficult for competitors to â€Å"poach† this source of advantage and overtake Giordano, as compared to simply acquiring superior technology or poaching good managers. Moreover, even if competitors were to obtain this source of advantage, it might be difficult for them to implement it as successfully, because many factors such as the type of organizational culture and leadership would vary from company to company. {text:bookmark-start} Brand element {text:bookmark-end} Giordano Brand name: The store now sells clothes under the brands of â€Å"Giordano†, â€Å"Giordano Concepts† and etc. Concept Stores will feature exclusive designs and limited editions in their product offering. They will also have more dramatic window displays and in-store presentations with greater emphasis on mix-and-match to inspire customers â€Å"The new logo and store format allow us to establish a separate identity for Giordano Concepts and differentiate it from our regular stores,† remarked Peter Lau, Chairman and Chief Executive of Giordano International Limited. â€Å"With its prime location n high-traffic Mongkok and its impressive three-storey facade, the store enables Giordano Concepts to make a strong impact on consumers(refer to appendix) Giordano’s Url: as what other company does. Giordano has its own registered corporate website, for different regions and countries. It is a very meaning and representative to the consumer. As it facilitate the information of the company. Information such as company profile, investor relations and business opportunities etc and consume r even can shop online from where they are with just a click of mouse. Therefore, it is very useful and meaningful as it very convenient as ease to access. The url also is very easy to memorise. Giordano slogan WWS (world without stranger): it is a slogan chosen for its membership. in order to build long term relationship and public loyalty with its consumer, Giordano come up with the membership drive, the most recent one is the membership called WWS (world without stranger) which Customers must purchase $100 net in a single receipt and will be eligible to be a basic WWS member. From there the consumer are able to enjoy various benefits and privileges such as 10% off all regular priced items (not applicable at Giordano Ladies Giordano Concepts) 20% off all regular priced items throughout the month on members birthday (not applicable at Giordano Ladies Giordano Concepts). Gain 1 Bonus point for every $1 spent in any Giordano outlets. Every 20 bonus points can be converted to $1 cash rebate. Furthermore, it is a Lifetime membership and can be used in Singapore, Hong Kong, Macau, China, Taiwan, Malaysia and etc Giordano’ Chinese logo {draw:frame} Giordano International is proud to unveil its new Chinese logo, created by the Chinese art master Huang Yongyu who is internationally acclaimed for his woodblock prints, ink paintings and literary works. This contemporary interpretation of the established Giordano name reinforces the brand’s undiminished vitality and continued relevance for consumers in the rapidly developing Chinese market. Refer to appendix) {text:bookmark-start} Brand Awareness Image {text:bookmark-end} As what as mentioned earlier in the POPs, Giordano has make use of the power of internet, it has its own corporate website in different language as one of the platform to advertise and create brand awareness by uploading it latest products and promotions with just a click of mouse however I feel that is was not good enough Giordano’s compe titors such as Gap and Bossini have more developed and innovative website as compared to Giordano as their website is more creative in the sense of designing of the webpage. They also provide more useful information on its company product and promotion sales going on, it benefits the competitor greatly as it is very accessible for the consumer. Giordano should upgrade its website to be as competitive as its competitor, it will help the company to advertise its product as with just a click on the mouse, consumer are able to find out the information they looking for. This helps to bring the consumer closer and save the consumer time as could have found out what is the latest promotion or product the company is offering even before they make their trip to its outlets. Giordano also advertises its products on newspapers and magazines such as â€Å"The Straits Times†, â€Å"Today†, â€Å"Stuffs†,†UW† and â€Å"8days† and etc†¦ By doing this advertising scheme, Giordano is then able to reach out to many consumers out there who might just catch a copy of one of those magazines and newspapers. Consumers would then be attracted to the attractive design and special sales it has to offer. With this advertising scheme, it is very advantageous towards Giordano as newspapers and magazines have very good local coverage, broad acceptance, and people usually believe the critics found in them. Lastly, Giordano focused not only creating revenues for its company, it also contribute to the society by taking part in the charity events. For example in conjunction with the Singapore 38thnational day parade, the sale of the National Day Parade collar pins and red â€Å"I Love Singapore† t-shirts was conducted island wide at 65 NTUC Fairprice outlets and 38 Giordano outlets respectively. And also during the period of Tsunami crisis, Giordano Ladies donated its New Years Day net profits from its stores in Hong Kong, China, Taiwan and Singapore to the Red Cross. I believe through all these charity programme and event, it will help to establish a good corporate image in consumer’s perception. For example when people heard about the company Giordano, they will retrieve from their memory that Giordano has do the charity event to helps the needy in disaster , this eventually give people a positive image of the company and so associate to the brand. {text:bookmark-start} Brand Opportunities {text:bookmark-end} One opportunity that Giordano can grab is the selling of sports apparel. As Singapore advances towards an ageing society, the old tend to get more health conscious. This is because they want to stay fit so that they can lead a longer and healthier life. In addition, the government has been emphasizing about the importance of doing exercises in recent years through campaigns such as Health Week. Hence, more people should be getting into the habit of doing exercise regularly. Giordano can grab this opportunity in selling sports apparels, maybe in bulks so that groups of people can exercise together in the same outfit. For example, usually in the morning, groups of old people would be doing their regular exercises in the parks or below their flats. Hence Giordano can target such groups of people by offering clothes that would appeal to their style of exercising. Next, the world is currently moving into a recession and Singapore has not been spared from it either. Singapore has faced technical recession for the last 2 consecutive quarters and the near future seems bleak. With an economic recession, the peoples’ income will fall. Hence they would be more careful with the way they spend their money. Giordano can grab this opportunity to earn money by focusing on offering lower end goods which would come in the form of lower prices, thus appealing to the thrifty customers in this period. On the other hand, they can also move into other markets where economic growth is still high in this period. Potential countries could include India and China which had been facing strong growth in the recent years. Hence, with rising income, these people would buy more goods and Giordano can be there to provide these goods. text:bookmark-start} Brand challenges {text:bookmark-end} There might be a switch of retailers from Giordano to other retailers such as Bossini and Hang Ten and etc though Giordano is positioning at value-for-money as Customers have little to no collective bargaining power. However, customers seeking value-for-money can easily switch from one retailer to another, compared to customers who seek specific appa rel brands. Next. Giordano current positioning is value-for-money, it might face difficulties in shifting to a higher end positioning or a branded brand from low-end value-for-money positioning. Giordano is having different position in different market hence Customers in these markets may become confused as to what Giordano stands for, and this inconsistency makes effective service strategy implementation difficult, particularly as consumers are becoming increasingly mobile and travel more frequently between Giordano’s core markets. In addition, economies of scale in apparel purchase, design and market communications may be diluted, if different strategies are followed across markets. If this trend persisted, Giordano may dilute its brand name and possibly might weaken its competitive advantage in other areas as well. I would recommend Giordano should gradually and slowly moved its positioning upwards to meet the rising affluence, and hence the resulting desire for high-end apparel, of its core target segment â€Å"Giordano’s success in the Middle East has prompted us to expand into other markets that are already familiar with the brand due to their proximity to the region. In most of our new markets, there already exist a strong awareness of the Giordano brand because of frequent travels to the Middle East and our presence in the Dubai and Qatar airport duty free stores. So our main challenge in these markets is to find partners who believe in the brand and are committed to delivering,† said Ishwar Chugani, Executive Director for Giordano Middle East. (Refer to appendix) {text:bookmark-start} Appendix {text:bookmark-end} {text:bookmark-end} apc. starcresto. com/giordano2. htm zawya. com/printstory. cfm? storyid=ZAWYA20060627072457l=000000060627 giordano. com. hk/web/HK/investors/news/MongkokConceptStore. html Concept store giordano. om. hk/web/HK/investors/news/GiordanoMiddleEast. html Giordano Middle East Enters New Markets http://mdshossain. wordpress. com/2008/02/26/giordano-making-a-value-for-money-high-volume-high-quality-service-strategy-work/ giordano. com. sg/ gap. com. sg http://en. wikipedia. org/wiki/Giordano_(clothing)) bossini. com giordano. com. hk/web/HK/investors/news/tsunami_HK. html * giordano. com. hk/web/hk/investors/news/NewChineseLogo. html* Chinese logo